How a Travel Giant Dominated Google’s AI Overviews with SEO

Unleashing Developer Signups Growth with Technical SEO Overview In today’s product-led world, the developer is the decision-maker. Yet, attracting developers and getting them to sign up is a challenge that requires more than just good documentation or API features. This case study walks through how we helped a B2B SaaS API platform grow developer signups […]

Unleashing Developer Signups Growth with Technical SEO

How a Travel Giant Dominated Google’s AI Overviews with SEO Overview With the rise of Google’s AI Overviews in search results, a leading travel brand partnered with us to adapt its SEO strategy for the next era of search. The challenge was clear: appear consistently in AI-generated travel summaries across thousands of high-intent queries—like “best […]

Enterprise SEO for marketing automation SaaS tool​

Enterprise SEO for SaaS: Scaling Topical Authority and Global Reach with AI, Deep Linking, and E-E-A-T Overview In early 2024, a mid-market SaaS company operating in the data infrastructure space approached us with a mission: scale their organic presence across English-speaking and European markets while establishing themselves as the undisputed topical authority in their niche. […]

Evaluating SEO value with Mergers & Acquisitions in SaaS

Evaluating SEO value with Mergers & Acquisitions in SaaS In 2025, a major software enterprise (Company A) acquired a rising AI design SaaS startup (Company B) with $20M ARR. The acquisition aligned product portfolios and strengthened innovation, but it also surfaced an often-overlooked question: How do you combine two SEO ecosystems—over 2,500 unique pages—without losing […]