Published Insights & Contributions

I share my perspectives on AI, SEO, and digital growth through articles published in outlets such as Adweek, VentureBeat, and Search Engine Journal. Each piece reflects my approach to making complex technology simple, practical, and useful for professionals and businesses worldwide.

Featured Publications

Published Articles

Site searchenginejournal.com

WordPress is a popular choice when it comes to building ecommerce websites. Currently, over 4 million live stores are powered by WooCommerce, which runs on the WordPress platform.

Site jeffbullas.com

Generating leads is the lifeblood of any company. Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc.

Site cmswire.com

Customer trust is your most important competitive advantage. However, with the rise of data concerns and the demand for personalization in marketing, businesses are now struggling to maintain customer trust while enhancing their brand experience.

Site marketingprofs.com

Most companies aim to provide the best possible experience for their customers—and Google is not an exception. By optimizing UX, businesses can influence SEO performance, improving both user engagement and search visibility.

Site cmswire.com

Experience is at the heart of modern business success. Sixty-four percent of customers prefer to buy from brands that personalize according to their wants and needs. The experience your brand delivers defines how it is perceived by customers and whether it can continue to thrive in the modern-day, competitive business environment.

Site searchenginejournal.com

Pinterest is one of the least popular, most underused social media platforms for brand marketing. However, the lack of popularity is not due to the lack of potential. Pinterest, when used right, can add immense value to ecommerce brand success.

Site simplified.com

Instagram has Stories. Snapchat has Stories. Even Facebook has Stories. So how could TikTok stay behind? The platform launched TikTok Stories back in 2022 but the feature is yet to gain steam. This is why, now is the right time to learn more about them and leverage them to get a headstart and gain an edge over the competitors.

Site searchenginejournal.com

Small sites don’t have to give up on conversion optimization. These CRO tips and techniques are proven to work for low-traffic websites.

Site customerthink.com

41% of marketers saw an increase in revenue growth as well as overall improvement in performance of marketing campaigns with personalized customer experiences.

Site venturebeat.com

Data science is trending among modern ways of digital marketing. It helps businesses make data-driven decisions. Every two out of three marketers believe that these decisions are superior to their non-data-driven counterparts.

Site G2.com

There was a time when marketing primarily consisted of guesswork and creativity. While creativity remains integral to all marketing campaigns, guesswork has been eliminated by the availability of big data,much to the marketer’s relief. Marketers can’t afford to shoot arrows in the dark in the modern competitive business ecosystem.

Entrepreneur.com

You work hard on creating content. This content deserves to get seen. But that’s only possible when you invest some of your efforts into creating the content’s headline. The headline is the one part of your content that gets the most exposure since 80% of the readers only read the headline. The quality of the headline determines whether a reader will stop scrolling, look at your content and click on it.

Entrepreneur.com

Technological developments have always had profound effects on the way businesses operate. The proliferation of the internet led to the introduction of digital marketing. The development of artificial intelligence changed how businesses interact with their customers. And now, Web3 is set to revamp how the internet works as a whole. Web3 is touted as the turning point of the modern internet and is expected to rehaul cyberspace as we know it.

AdWeek.com

Performance marketing inherently promises results—and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around privacy has forced brands need to find alternatives to cookies and third-party data sources to build digital resilience and stay competitive in a privacy-first marketing ecosystem. Enjoying your content? You Have 1 Free Article Left. Register to continue reading!

CMSWire.com

Powering through your CX program manually likely won’t do the trick. It’s time to turn to artificial intelligence and machine learning. When it comes to business growth, customer experience is everything. You can’t expect your brand to grow without ensuring it delivers a pristine CX. Despite the known importance of an optimal customer experience, many companies are still stuck at poor and very poor levels on the customer experience index.

readwrite.com

Blockchain has taken the world in many areas. This technology has evolved tremendously a few decades young and is continuously revolutionizing many areas of modern human lives. Today social media with more than 3 billion users, has become a critical part of our life. However, people are increasingly becoming skeptical of it as concerns arise regarding the flaws inherent to modern social media, including privacy issues and advertisement frauds.

searchenginewatch.com

Search engines are laser-focused on improving user experience and voice search plays an increasingly key roleWith 100+ global languages, people are prone to searching in their native languageHow do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the processGoogle is now recognizing 119 different languages on voice search. Which is great for user experience.

searchenginewatch.com

Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumersAccording to WebAIM, 98 percent of US-based websites aren’t accessibleThough not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internetMarketers develop and execute numerous strategies to broaden their business reach.

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